NTR Jr’s star presence in Evaru Meelo Koteeswarlu (Telugu adaptation of Kaun Banega Crorepati) has led to an unprecedented growth of its TRP. The young tiger who awaits the release of S. S. Rajamouli’s RRR has won hearts as the host of the popular TV show on Gemini TV. In the first week, the TRP of the time slot in which the show is broadcast went up astronomically making a jump from 1 to 5 TRP rating. In the second week, the show registered a 20% hike in the TRP rating which has furthered the positioning of the channel as well.
With the superstar’s humongous fan base across the world, his return to television was highly anticipated. Undoubtedly, the show has become bigger and more engaging with NTR Jr spearheading it. Mr. P. Kiran, Head of Gemini TV, Hyderabad says, “The entire team of Evaru Meelo Koteeswarlu and Gemini TV is thrilled with the strong support the show is getting from viewers.”
He adds, “The first week increased the TRP of the time slot in a massive way. The second week has seen another big increase of 20% week on week. We are extremely grateful to viewers and we thank Mr. NTR Jr. This has been possible only because of his phenomenal skills and effort.”