Well-timed in the middle of the spring season, Cool Lip Music in Association with White Billionaire X Beyond Music brings the remake of Ek Ladki Bheegi Bhaagi Si. The original song that was helmed by legends Kishore Kumar and Madhubala has a special place in our hearts. Celebrating both the evergreen artists, producers Viral Motani, Pakkhi Hegde & Manoj Lakhiani present a reimagined version of the song.
Written and directed by Varun Prabhudayal Gupta and with music by Vicky-Hardik, the newly released song has been sung by renowned singer, Ajay Keswani and it features him along with the popular actress, Urvashi Rautela. The remake has been tastefully shot in the scenic Al Qudra Desert and evidently, the makers left no stone unturned to make the ode to the legends a grand one. The music video captures sunlit sand dunes, a vibrant festival party, a bathtub in the desert, and an underwater sequence.
Singer, actor and multi-instrumentalist, Ajay Keswani says, “Ek Ladki Bheegi Bhaagi Si is an iconic song that has withstood the test of time and feels fresh every time I hear it. I’m paying my respect to my most favourite Kishore Da through this recreation. I think the efforts that the entire team has pooled to give a memorable tribute is evident in its music and video.”
Urvashi Rautela says, “The chance to be Madhubala ji for a song is a dream come true. I’m excited that the song is out now and I can’t wait to know the response to it. I thank producers Viral Motani, Pakkhi Hegde & Manoj Lakhiani for having me on board this extremely special song.”
Viral Motani, Producer, Beyond Music says, “We offer the remake of Ek Ladki Bheegi Bhaagi Si to viewers and listeners and now it belongs to them. It has been an absolute pleasure recreating the song with Ajay Keswani, Vicky-Hardik and Urvashi Rautela. As a trio, Pakkhi Hegde, Manoj Lakhiani and I have been fortunate to witness the love of the music buffs with our earlier remakes. We hope the streak continues with the release of our new song.”
The remake of Ek Ladki Bheegi Bhaagi Si is now available on the YouTube channel of Saregama.